AI citations reward evidence, not yesterday's search position.
A page can hold a strong ranking and still disappear when an assistant names suppliers, explains a category, or compares local options. I help Italian teams measure that gap: which queries trigger citations, which sources get reused, which descriptions are wrong, and which pages need clearer evidence. The work starts with names, sources and wording, because that is where AI visibility becomes visible.
In focus
My focus is ranking-to-citation ledgers for Italian service and technology businesses where local pages, directories, aggregators and English buyer questions all pull in different directions.
I keep two parallel notebooks — one for ranking evidence, one for citation evidence — and read where they disagree.
Measure whether assistants name you for the right reasons.
Bring a ranking report, a few target queries, or a messy set of citations. I will help turn it into a repeatable tracking loop.
Contact Nerio